Basics of SEO

Make SEO Friendly URLs

 Use keywords in your web URLs and posts names, such as yourdomain.com/post-name.html. But don't overdo it, though. A report with 3+ hyphens tends to appear spammed and users may be hesitant to select it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

Build links intelligently

 Start out with back links like trusted directories. (Yahoo, Quora and DMOZ are often cited as examples, but don't waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry like Wikipedia. If local search matters for you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to get links you can acquire, too. Create great content on a steady basis and use social media (Facebook, Twitter) to construct awareness and links. (A blog is great for this; see below.)

Make Blogs and participate with other related blogs.

Search engines, Google especially, love blogs for the new content and highly-structured data. Beyond that, there's no better solution to join the conversations which are already happening about your industry and/or related to your interest. Reading and commenting on other blogs also can boost your exposure and allow you to acquire new links. Related bonus tip: Put your blog at www.yourdomainname.com/yourblog so your main domain gets the advantage of any links to your blog posts. If that's extremely hard, use yourblog.yourdomainname.com.

Use a unique and relevant title and meta description on every page.

It is the most beneficial part. The page title could be the single most important on-page SEO factor. It's rare to rank highly for a principal term (2-3 words) without that term being part of the page title. The meta description tag won't help you rank, but it will often appear as the writing snippet below your listing, so it will include the relevant keyword(s) and be written so as to encourage searchers to select your listing. Related bonus tip: You are able to ignore the Keywords meta tag, as no major se today supports it.

Include a web site map page. 

Spiders can't index pages that can't be crawled. A web site map will help spiders find most of the important pages on your website, and help the spider understand your site's hierarchy. That is especially helpful if your website includes a hard-to-crawl navigation menu. If your website is large, make several site map pages. Keep each anyone to significantly less than 100 links. I tell clients 75 could be the max to be safe. Submit site map on Bing and Google.

Create unique and great content.

This is important for everyone, but it is a particular challenge for online retailers. If you're selling the same widget that 50 other retailers can sell, and many people are utilizing the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, utilizing the keyword research you did earlier to focus on actual words searchers use, and make product pages that blow your competition away. Pay attention to less competition keywords.